Social Media and Cultural Heritage
Social Media and Cultural Heritage explores how digital communication is transforming the interpretation, presentation, and public understanding of cultural heritage and archaeology. The programme examines the role of social media platforms, digital storytelling, communication strategy, and editorial planning in shaping institutional identity and audience engagement.
Particular attention is given to the balance between accessibility, scientific accuracy, ethical responsibility, and community participation. Topics include platform-specific communication, visual and verbal identity, content creation, analytics, digital workflows, and the ethical challenges connected to representation, site security, and emerging technologies such as artificial intelligence and virtual reality.
Combining critical reflection with practical methodologies, it provides participants with the tools to develop responsible, coherent, and effective digital communication practices for museums, archaeological projects, and heritage institutions.